Dave Martin
With over ten years of experience implementing data-driven marketing tactics for financial institutions, Dave and his team have developed a cutting-edge approach to creating more members and funded applications. Specifically, they have pioneered the first true marketing attribution model for banks and credit unions that tracks an ad click to a closed loan, then applies this data to their digital campaigns. This allows credit unions to see for the first time which ads produce new members and which do not.
Dave and his team have won numerous national marketing awards including the 2023 Web Marketing Association's "Best Credit Union Integrated Ad Campaign." They’ve also been featured in Yahoo Finance and the Business Journal for their work with credit unions.
As a winner of the “40 Under 40” award, Dave holds an MBA from the Craig School of Business and was a featured speaker on Google Advertising at SXSW (South By Southwest), the nation’s largest interactive conference.
